CWC organisers want a million fans

Cricket World Cup CEO John Harnden poses with the tournament trophy at the SCG. Source: Matt King / Getty Images

CRICKET World Cup organisers are planning a multicultural event in the hope of attracting more than a million fans to watch the tournament in Australia and New Zealand during early 2015.

CWC chief executive John Harnden wants every team to feel as if they are playing a home game, with broad support from the diverse local communities around the country.

"It's about 14 teams. if Australia and New Zealand do well, that's the icing on the cake," Harnden said at the SCG on Wednesday while announcing that ticket prices will start at just $5 for children, $20 for adults and $50 for families.

"We've got a community engagement programme and we are working very, very hard to effectively make every match for every team a home match.

"We need to capture the hearts and minds of all the communities and populations in those 14 cities and, if we get that right, I really do think a lot of the rest of it looks after itself."

The local organising committee was keen to avoid the mistakes of the West Indies in 2007, with absorbent ticket prices and empty stadia.

Many of the 42 pool matches shape as lop-sided contests involving minnows during the six-week, 14-team tournament.

To overcome the unattractive nature of many matches, the CWC is being sold as a once-in-a-generation event, with Australia and New Zealand having hosted it during 1992.

Children's tickets will be available for all matches, rising to $60 for the final at the MCG, where the most expensive adult ticket will cost $395.

"We want to put on an event which makes everyone who loves the game feel included," Harnden said.

"Cricket is a family game and like any sport, we want to inspire the next generation. We want kids to keep playing cricket, or if they are not currently playing cricket, to start.

"With $5 children's tickets for every pool match, and adult tickets from $20, we believe we will attract people from around the corner and around the globe."

The 2011 World Cup in Bangladesh, India and Sri Lanka attracted a record 1.2 million spectators, with India going on to win its second title.

Harnden was confident at least two thirds of the 1.5 million tickets to be made available from next February will be taken up.

"We believe over a million people will attend," Harnden said.

"At the start of the journey, more than a million is realistic but we're not going to get ahead of ourselves."

The 10 Test nations will take part along with Afghanistan for the first time, Ireland and two other qualifiers.

The tournament will run from February 14 to March 29 2015.

Watch every game of the ICC Cricket World Cup 2015 LIVE on Fox Sports.

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