Ellis is the leader of the C-City Brothers, New Zealand's next pop icons. Source: AP
They may have missed out on another Super Rugby title but for five Crusaders players success has been found off the field in the very unlikely location of the New Zealand iTunes charts.
The "C-City Brothers" or Crusaders backs Willie Heinz, Andy Ellis, Israel Dagg, Telusa Veainu and Robbie Fruean have hit No.1 with their single, Never Walk Away.
The song is approaching 75,000 views on YouTube while all proceeds are being donated to the New Zealand Cystic Fibrosis Association.
"All of us are thrilled at the enthusiasm of the New Zealand public for this song and also for helping raise money for Cystic Fibrosis," band leader Ellis said.
"We have had a lot of invitations to perform as a boy band. We are considering our options at the moment and seriously considering our future."
Dagg is the only member of the group included in the All Blacks' Rugby Championship squad while the other four have the ITM Cup to focus on away from the microphone.
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